Setting A Marketing Budget For Small Law Firms
Every small business owner knows the importance of marketing and some are wise enough to document and measure against a plan. Outside of measurement, perhaps one of the most overlooked aspects of marketing in small law firms is allocating a marketing budget. Some lawyers just wing it. Others have no plan. Below is a streamlined way to allocate aspects of a marketing budget for your firm. Disclaimer #1: not every marketing tactic in the universe is applicable to your practice.