Setting A Marketing Budget For Small Law Firms
Disclaimer #1: not every marketing tactic in the universe is applicable to your practice.
Disclaimer #2: the list below is not intended to be all-inclusive.
Disclaimer #3: without a clear marketing strategy, tactics (e.g., developing a website that people can find, referral groups) are disconnected and inefficient.
Overall Marketing Budget Rule of Thumb: spend between 3% and 15% of your gross revenues per year, depending on your practice area(s), how long you have been in business, and your business objectives. Ideally, the longer you are in practice, the less of a percentage you need to spend on marketing.
Suggestions on How to Break it Down: Check it out here!